THE DISHING UP DIGITAL SCHOOL

Start and scale your freelance social media management business - because life’s too short to be chained to a cubicle.

Become a booked-out SMM?!

ARE YOU READY TO...

UNLOCK YOUR FREEDOM?

Work from anywhere and define your own terms. YOU are your own boss and it gets to be easy.

USE YOUR SKILLS FOR MORE?

More money. More flexibility. More freedom. More creative fulfilment. It's time to live uncapped.

BECOME AN INDUSTRY LEADER?

Regardless of your background or experience! Anyone can become a SMM with the right training.

FEEL MORE CONFIDENT?

Because you've been equiped with the right skills, systems, strategies and templates to set you up for success.

SAVE $500! The Price Is Going UP 🚀

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I HAD NO EXPERIENCE

AND NO MONEY...

... but 10 months after launching my side hustle, I’d matched my corporate salary and I quit my job to go all-in on my business. 

And it’s not just me. Since launching this program, I’ve had over 300 students enrol and countless success stories. This isn’t just another online course that’s going to gather virtual dust on your computer unwatched. 

You’re joining a community of talented SMMs on the same journey. 

 

THE CURRICULUM & LESSON OUTLINE:

01

MINDSET & GOALS

- Setting and achieving goals
- Understanding limiting beliefs
- Pressure and stress management
- Imposter syndrome

02

CREATING YOUR SERVICES

- Choose your niche
- What deliverables to offer
- Price with confidence
- Example packages

03

BOOKING CLIENTS

- Create a sales PDF
- How to find clients NOW
- Writing a cold pitch
- Sales psychology
- What is a discovery call?

04

SOCIAL STRATEGY

- What's in a client strategy?
- Creating analytics reports
- Case study: growing to your first 1000 followers
- Launch strategies

05

SYSTEMS & WORKFLOWS

- How to onboard a client
- Making a content calendar
- Guide to scheduling content
- Ways to use Chat GBT

06

CONTENT CREATION

- What and when to post
- Where to get content ideas
- Writing captions
- Creating graphics
- Photo posts
- Reels guide
- Using IG stories
- SEO and hashtags
- Repurposing content

07

YOUR GUIDE TO UGC

- What is UGC content
- How to add this to your services as a SMM
- What to charge
- Filming/editing for UGC

08

CLIENT RELATIONSHIPS

- Communication guide
- Inbound vs outbound engagement
- Creating healthy boundaries
- Managing the pressure for growth
- Dealing with rejection and negative feedback

09

LET'S GET LEGAL

- Invoices and getting paid
- The basics of my accounting
- What to include in contracts
- Should I register my business? Should I get insurance?

10

SCALING

- Creating consistent income
- Increasing your prices
- Outsourcing and hiring a team
- Building multiple revenue streams
- Organise your schedule and maximise productivity

11

MARKETING YOUR BIZ

- Picking your platform
- Build YOUR strategy
- Creating a magnetic bio
- Make content that converts
- Selling in the DMs

12

COACHING AND TEACHING

- Why you should offer coaching and where to start
- Example pricing and structure
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COMMUNITY LOVE

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WHY MY STUDENTS GET RESULTS:

CURRICULUM
  • This coaching program is your fast track to Social Media Management success!  You will have a blueprint of steps and strategies to build your social media business with our proven curriculum. 
  •  The 70+ video lessons create an in-depth curriculum that's been developed and perfected since 2020 and is constantly updated with fresh material. 
COACHING
  • Disappointed by online courses that never give you personalized support? Say no more. Join Ellen for bi-weekly live classes to further propel your learning.
  • Plus get individual video audits for your work (yes, that includes auditing your packages and prices - plus so much more).
COMMUNITY
  • This is so much more than an online course. Alongside the self study videos, you get access to our private student community. Build your business alongside a group of amazing fellow social media managers who just “get you” and are on the same journey.
  • Network, learn from each other’s experiences and celebrate your wins together.

HEY THERE!

I'M ELLEN...

I’ve been in your shoes before, that feeling of being trapped in a job you don’t love, a desire to start something of your own but having no idea where to even begin.

In 2019, I was working full-time as a magazine writer. I had the job I'd been dreaming of since I was 13. But everyday I went to work where I sat in a cubicle and worked to someone else's schedule. I started to realise I no longer loved my dream job and I felt lost.

I wanted out. I wanted freedom. I wanted to work for myself.

So I took a chance at starting a side hustle as a social media manager. Using the very techniques I share now in the Dishing up Digital School, I started reaching out to potential clients. I had no idea what I was doing and it was terrifying. I had to learn things on my own through trial and error (and a heck of a lot of Googling).

But in just my first month, I made $1000NZD and had booked almost half a dozen clients. While that money may not sound like much to some, it changed my life. I knew I was finally on to something. 

 

EVERYTHING

CHANGED...

After 10 months of building my side hustle, I quit my job to go all-in on my business. By the end of that first year working full time for myself, I'd doubled what I was making in my old corporate job.

Since then, I’ve worked with hundreds of social media clients all across the world as well as trained over 700+ other social media managers through my courses, programs and masterclasses.

Everyday I get to do a job I love and it gives me create fulfilment. But more importantly, I get to be my own boss and that flexibility and freedom is something I'll never take for granted.

I'm ready to be next!
WHAT YOU GET: DISHING UP DIGITAL SCHOOL
  •  70+ engaging video lessons to give you the skills you REALLY need to succeed 
  •  LIFETIME access to the course so you can reflect back on lessons during your journey
  •  All my best templates, walk through tutorials and REAL client case studies 
  •  12 months access to our private student community with 2x monthly live Q&As
  •  10 workbooks with extra prompts and questions to keep you on track and accountable
  •  Access to a coach (hey that's me!) with 5 years experience working with clients

STUDENT SUCCESS STORIES:

SEE WHAT IS POSSIBLE WITH THIS PROGRAM!

FROM ENGINEER TO FULL TIME SMM

 "I am so happy that I joined Dishing up Digital school. I still would still be in my corporate job if I hadn't!

This program really is differentiated from other courses on the market because it is so comprehensive.

Ellen teaches us how to create contracts, invoices, maintain client relations, communicate with clients, and THEN all the social media strategy side of things.

My biggest wins are quitting my job, getting a huge confidence boost, booking my first client (then another 5 more!). I loved how everything was so clear and bite-sized, and made this big, scary concept of starting a business a little less big and scary.

The investment paid itself off and I'm really, really glad that I did it!"

- Christine Maryfield

SHE BOOKED A $6K CLIENT PROJECT IN 2 WEEKS!

"It took me a while to enroll in the course because I already had two years social media manager experience. But I regret not taking this sooner!

It helped me improve my systems, improve my portfolio and gave me ideas to "level-up" my service and what I deliver, which clients have loved so far.

I used one of Ellen’s strategies and got 10 discovery calls booked - I was amazed! Even though I wasn’t a beginner, I still learned a lot particularly when it comes to pitching myself, especially in Facebook groups, and how to send cold emails that sound more appealing.

My goals were to quit my full-time job and book high-end clients - I booked my first high-ticket overseas client two weeks after starting the course (a $6000 project!), AND quit my job two months later after landing another $2000 monthly package."

- Jade, @jade.mc.neil

"IT'S 100% WORTH THE INVESTMENT!"

"The Dishing Up Digital School was exactly what I needed to give me the confidence to take my dreams and make them a reality.

After dabbling in social media management for a little while, the course delivered all the essential information in a package. Ellen teaches a wide range of relevant topics, while also delving deep into each one. It has set me up so well and I even booked my first paying client during the course.

If you want to be a social media manager, but doubt your abilities, this course will give you the confidence to launch your business and chase your dreams!

As a freelancer, you are often working alone and don't know if your work is 'good enough' as there is no one else to compare to. Learning from Ellen showed me that I do have a strong knowledge and skill set. It has enabled me from taking my social media management dream to getting my first paid client."

- Abigail, @abigailhannnah

NO DEGREE AND NO EXPERIENCE!

"Since becoming my own boss, I have freedom to do things, create my schedule of work around my life and give myself time to relax. 

A few months after enrolling, I booked my first client for a $1500 project - and now I’ve increased my prices. 

Dishing up Digital School has given me the confidence to set boundaries with my clients. I used to be available 24/7 and even gave out my personal number. Now I have more separation and a better work/life balance, including a dedicated work phone.

I thought that I needed a marketing degree to become a social media manager… but Dishing up Digital School has shown me what's possible even if you don’t have a degree. Plus it includes more information than anything else that I've done so far for social media and continuing my education."

- Anastasia

"THIS WAS THE BEST DECISION I COULD HAVE MADE FOR LEVELING UP MY BUSINESS."

"Each module is jam packed with valuable information that helps put my self-doubt at ease, knowing Ellen is going to cover ALL aspects of the job with the lived-experience to back it up!

Over and above all the of the practical instruction, one of the most valuable parts of this program, for me, was Ellen’s confidence coaching and BFF persona that really made me feel like I had a personal cheerleader on my side. It can be challenging to overcome limiting beliefs when starting your own business, but thankfully, a lot of the school lessons not only shape your skills- but also your mindset. I immediately connected with Ellen’s down to earth relatable personality, and introvert-friendly energy. She radiates authenticity and humility and she’s exactly the type of hype girl (but NOT grind culture girlie) that I needed to connect with to make me believe I could also be successful in this industry.

- Britney, @mettle.marketing

THIS PROGRAM

WAS CREATED FOR:

THE NEW OR ASPIRING SMM

...ready to become an online business owner, despite not having a fancy degree, qualification or a network of contacts.

ALREADY ESTABLISHED SMM

...who is looking to finetune their systems and packages so they can scale to $10k months and beyond!

THE SMM CRAVING COMMUNITY

The level of knowledge you'll get access to will supersede any 1:1 program. Plus our community group is there to support you!

THE MOTIVATED AND PASSIONATE

You're ready to invest and take serious action towards to building a thriving and expansive online career.

PEEK INSIDE

THE PROGRAM:

 

COMMUNITY LOVE

TAKE A PEEK AT OUR STUDENT WINS:

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TAKE THE LEAP WITH ME...

PAYMENT PLAN

$666

$500

3X MONTHLY PAYMENTS

  • Drip-feed curriculum: 3-5 modules each month
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PAY IN FULL

BEST DEAL

$2000

$1499

ONE PAYMENT

  • Instant access to all 70 video lessons!
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STUDENT SUCCESS STORIES:

SEE WHAT IS POSSIBLE WITH THIS PROGRAM!

"I BOOKED 3 CLIENTS WHILE WORKING FULL TIME"

"I enrolled in Dishing up Digital School because I wanted to have a clear roadmap to onboard new clients.

At first, I was scared to invest that amount of money into a course, when I wasn’t sure if I’d be able to turn social media management into a career. But I saw it as an investment into myself and my future.

This course has given me the confidence to pitch clients, know what I’m worth and recognize that I should charge more for my specialized skills. It’s been a huge lightbulb moment!

Plus Ellen is so accessible, and the community group is very active which is great for getting questions answered.  

The thought of becoming my own boss never crossed my mind until I found Ellen’s podcast last July - now I have the tools to make decisions that are better for my mental health and on my terms."

- Abbey Graves

"I'M MAKING MORE THAN I WAS IN MY 9-5"

"It's been such a great resource for me to learn about becoming my own boss and starting a business from scratch - I don't honestly don't know what I would do without it!

Your help and guidance has been such a key factor in my willingness to get up and make my dream a reality.

Now the income I make from my own biz has officially surpassed my monthly income from my 9-5 job which means I can quit and go full time with SMM - THANK YOU!!"

- Claire Rielly

"IT'S 100% WORTH THE INVESTMENT!"

"I was working a full time corporate job hating every day in the rat race feeling like a hamster on a never ending wheel thinking ‘Is this it?’ Ellen opened my eyes to a new world of social media management. I did have a good background to start in this industry with marketing and graphic design experience. But I 100% believe that you can learn these skills along the way. 

Fast forward to October 2021, I left my job with confidence. December 2021 I landed in Thailand to start my dream life working from anywhere with financial freedom. Ellen is a wealth of knowledge and your go to person to learn from in the social media space."

- Esther Ayres

STARTING WITH NO EXPERIENCE: STENYA DOUBLED HER PRICES IN 4 MONTHS!

"This program gave me so much confidence at the beginning of my journey. It was the guiding light on how to do everything. 

What I love about the Dishing up Digital is that Ellen provides so much value and so much experience.

I've tried so many courses and this is one of the best with the most value in terms of practical skills.

The community is also just so beautiful and supportive. Ellen's providing not just the resources but also the environment, that support to grow. Do not hesitate to join!

- Stenya LeClair

FREQUENTLY ASKED QUESTIONS

+ Q: What social media platforms does this course cover?

Our primary focus is Instagram as I see this is the most in-demand platform and where students are most successful selling their services. But in saying that, the content strategy and skills you will learn are transferable to platforms like Tik Tok and Linkedin. There is also so much more to the course than "social platforms" - pricing your services, back-end systems, the confidence to cold pitch, how to run a discovery call, sale psychology and so much more!

+ Q: Will this course help me if I've already got social media experience?

Yes! Dishing up Digital School gives you more than the basics - I share practical advice around systems, finding clients, scaling & future-proofing your business. Often experienced social media managers decide to join this program because they're feeling stuck or lost. They know they can make more money but they're struggling on their own. Going back to the basics and restructuring your prices/packages plus improving your systems to provide a more high-end experience for your clients will make a huge difference in your biz.

+ Q: How much access will I get with Ellen?

I’m available to answer questions in the student community Monday-Friday. However, please note this is a self-study video course and not my private coaching offer (which is significantly more expensive) so you are not able to message Ellen on Instagram or email her for private advice and support. However, the amount of content and strategy covered in this course is fair superior to what you'd be able to learn private coaching. This self-study and group coaching hybrid is so effective in getting you results!

+ Q: How long does it take to complete the course?

It really depends on the student - I've had some speed through it in a week and put the videos on 2x speed, others like to take a month. At most the recommended guide is 3-4 months if you work through a few modules a week. However, remember you have lifetime access to the program to always reflect back and revisit lessons.

+ Q: How does the payment plan work?

I am a huge fan of payment plans to make my cash flow easier! For the Dishing up Digital School, we offer an interest-free 3-month payment plan. This is an in-house payment plan so you don't have to use any third party software like Afterpay. You'll make your first payment when you sign up and get access to the first three modules. Then, on the same date the following month, the next payment will come out and you'll get access to more modules. Then the following month this happens again for the last time! Easy peasy. But if you've got questions, feel free to DM me on Instagram.

+ Q: What is your refund policy?

Due to the digital nature of this course, there is a blanket no refund policy. I also firmly believe refund requests are a limiting belief and mindset issue holding you back and once you press purchase, you should honour yourself and commit to the transformation.

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