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Camp Claude — draft
Operate with AI, don't just dabble in it✦Your business, running without you glued to it✦A proven system, not another tutorial✦Operate with AI, don't just dabble in it✦Your business, running without you glued to it✦A proven system, not another tutorial✦
🏕️ For service providers, creators & coaches

Clone yourself.
Automate the boring stuff.
Take your week back.

Build your entire Camp Claude Operating System in a matter of weeks. No coding, no tech overwhelm, no more being the only one who can do the work.

Start building → ✦ Join the 90+ business owners who have transformed the way they work with the Camp Claude strategy.
Ellen as the Camp Claude camp leader with a megaphone
Camp Claude
A prompt vs the Camp Claude OS

You're already using AI. So why does it still feel like you're the one doing everything?

You've watched the reels. You've saved the prompts. You've maybe even built a custom GPT or two.

And still, every caption starts from a blank box. Every client needs re-explaining from scratch. Every clever prompt is buried in a note you'll never find again.

Here's what nobody tells you.

A prompt is a one-off favour. You ask, it answers, and the second you close the tab it forgets you, your clients and the way you work. You're not saving time. You're just typing faster.

The Camp Claude Operating System is a different thing entirely.

It already knows your voice, your clients, your offers and your workflows. It doesn't wait to be asked. It runs your morning brief, drafts your content and preps your client reports while you're still making your coffee.

That's the difference between using AI and operating with it. One helps you now and then. The other quietly runs the background of your whole business, while you get to close the laptop and actually enjoy what you've built.

your automations, running daily
claude · scheduled tasks
Ellen's Claude scheduled tasks running her business
Daily Meta ads review generated by Claude
Side by side
One works when you do. The other works when you don't.

A prompt

Helps you now and then
  • Starts from a blank box every time
  • Forgets you the moment you close the tab
  • Only works while you're driving it
  • Lives in a note you always lose
vs

The Camp Claude Operating System

Runs your business in the background
  • Knows your voice, clients and offers
  • Remembers everything, every time
  • Runs while you're offline
  • Built once, works for you on repeat
Imagine if...

Picture your Monday, a few weeks from now.

Same you. Same business. A completely different pace.

The morning briefing Claude sends Ellen before she wakes up
You wake up, and the dread is just gone.

No scrambling through your inbox with a knot in your stomach. You open one message, the one your Camp Claude OS sent while you slept. Your day is already outlined. Your inbox is triaged, the urgent flagged and the noise filtered. Before your feet even hit the floor, you know exactly what matters today.

Ellen's ad performance summarised by Claude
You check your numbers with confidence, not fear.

Coffee in hand, you glance at your ads. They're performing better than they ever have, and this time you know exactly why. Your Camp Claude OS pulls the data, tells you what's working, and you make the call without second-guessing. Your content's landing too. You're posting consistently, and it isn't costing you every evening.

Ellen with more time for the work she loves
You get your craft back. And your time.

Your clients are low-key obsessed with your work, because you're not creatively fried anymore. The admin runs itself in the background, so your hours go where they should: on the magic only you can make. That's the whole point of building this. Not doing more. Doing what you're brilliant at, and letting the system carry the rest.

Start building →
Press play

You're not late. You're right on time.

The real reason I built Camp Claude, and why it gets to be this easy.

Ellen, your Camp Claude counsellor, at her desk
$100k NZDin 90 days · +35% revenue
Meet your Camp Counsellor

Hi, I'm Ellen. And I'm not a coding bro.

My happy place is editing Instagram reels and making content as a social media strategist of 7 years. But at the start of 2026, I knew it was time to change.

I made it my mission to master Claude. Three months after switching on the Camp Claude Operating System, I had the biggest quarter my business has ever seen.

$100,000 NZD in 90 days. A 35% jump in revenue. 🤯

When I started freelancing in 2019, it was because I wanted more freedom. I wanted to be my own boss and run my own routine. I was tired of working for someone else, asking permission to take holidays and fighting for a 2% pay rise every year. So I quit my "dream job" and took a chance on building something for myself.

Spoiler alert: it worked a little too well.

I suddenly found myself in charge of a six-figure boutique marketing agency with a team of 6 contractors... and no freedom again.

So over the last 2 years, I've made it my mission to build my business differently. To get back to what I love doing, and make a shit tonne of money doing it.

I built a hybrid business model where I earn through limited 1:1 marketing services, plus digital products, coaching programmes, speaking and brand partnerships.

The key to unlocking it all? Building the right systems.

I don't need a huge team with huge overheads anymore. I don't work 12-hour days. I have the Camp Claude Operating System that supports me and makes my dream of a freedom-based business more possible than ever.

Ellen, full length with her megaphone
I'm ready →
What you'll walk away with

Here's what we're building in Camp Claude 👇

🗂️

The backend foundations

The folder structure and setup that make every AI workflow run seamlessly behind the scenes.

🗣️

A Claude that sounds like YOU

The exact system to train Claude on your voice, so everything it writes sounds like you wrote it.

📂

Copy-and-paste knowledge files

My AI knowledge files, packed with 10+ years of marketing experience, ready to drop straight into your Claude.

🛠️

Your own Claude skills

Build custom skills that do your actual work. No plugins, no guesswork.

🤖

Real AI agents, no code

Easy-to-follow demos and prompts to build agents that run your workflows for you, no coding required.

👥

The multi-client system

Run every client on Claude without crossing wires, mixing up brands or losing anyone's voice.

Strategic lessons, demos, tutorials, swipe files, and more.

Sign me up →
The full curriculum

What's inside Camp Claude

8 core modules, 40+ lessons, plus a growing bonus vault. Tap any module to see every lesson inside.

Camp Claude course shown across laptop, tablet and phone, with swipe files and video lessons
1Setup & Fundamentals5 lessons▾
  • Choosing your plan & Claude Cowork tour
  • Privacy and data safety
  • Claude jargon: MD files, tokens & models
  • Your first badge!
  • How to set up and use the Claude Chrome Extension
2Build Your Foundation3 lessons▾
  • Your folder structure
  • The "About Me" folder (aka making Claude sound like YOU)
  • Live demo: running your Module 2 Setup Swipe File
Swipe file: the Module 2 Setup file — one drag builds your whole foundation
3Your Hero Skills6 lessons▾
  • What is a Claude skill?
  • How to build a skill (the two paths)
  • Feeding & keeping your skill "alive"
  • Live demo: build a Claude skill with me!
  • Live demo: email correspondence skill
  • Live demo: board of advisors skill
Swipe files: the Skill Builder Kit + 3 done-for-you skills (Instagram, Meta Ads, Email)
4The Multi-Client System5 lessons▾
  • Put yourself first: your foundation before your clients
  • Demo: using Claude "projects" and separating clients
  • Setting up existing clients (+ taking data from ChatGPT)
  • Sharing Claude with your team & contractors
  • Onboarding NEW clients
Swipe file: the Client Onboarding file
5The Human Approach2 lessons▾
  • What to keep human in the world of AI
  • Talking to clients about AI (+ copy-paste scripts)
6Scheduled Tasks · Level 13 lessons▾
  • Automations & "agents" without the overwhelm
  • The scheduled task recipe (what Layer 1 unlocks)
  • Live demo: the Weekly Trend Report
Prompt: the Weekly Trend Report scheduled task
7Connectors + MCPs · Level 26 lessons▾
  • Connectors, MCPs & Zapier — the 3 things (+ where they live)
  • What is an artifact? Build a live dashboard
  • How to create a morning briefing ("coffee with Claude")
  • Demo: inside my Meta Ads daily briefing
  • Meeting transcripts, content calendars & more
  • Live demo: monthly competitor analysis agent
Prompts: the Morning Briefing + Meta Ads Daily Briefing
8Autonomous Workflows & AI Agents · Level 34 lessons▾
  • It's time to get "agentic"... aka fully-automated workflows!
  • Demo: how I built an automated onboarding flow
  • Live demo: build a content repurposing agent automation
  • Live demo: setting up an AI Call Assistant
Prompts: the Onboarding Chain + Content Repurposing Agent
★Bonus vaultgrowing▾
  • Setting up Claude Design (+ my first test content)
  • Claude Dispatch — what it is and how I use it
  • Live demo: design & build a sales page with Claude Cowork
  • New drops added as Claude ships fresh features
Enrolment is open

Join Camp Claude

$997 USD
  • The full 8-module course so you can build your entire Camp Claude Operating System, start to finish
  • 40+ tutorials & easy-to-follow demos so you can copy exactly what I do, no guessing
  • Done-for-you swipe files & prompts so you can skip the trial-and-error and get results in days
  • The voice-training system so everything Claude makes sounds like you wrote it
  • 12 months in the private community so you're never stuck, and always current with the AI news that actually matters
  • Fresh bonus drops as Claude evolves so your system never goes out of date
I'm ready to pay in full! Pay in 2x instalments

⚡ Instant access · Secure checkout

12 months included

You're not buying a course that ages. You're joining the room that keeps you current.

Claude ships new features constantly. Inside the private Camp Claude community, you'll always have a place to land when you get stuck, and a front-row seat to what's actually worth using.

  • 💬 Ask questions and get unstuck the moment you hit a wall
  • 📰 Get the AI news that actually matters, filtered so you don't have to keep up
  • ⚡️ Be first to know when Claude drops a feature worth your time
  • 👯‍♀️ Build alongside other service providers, creators and coaches

This is what kills the "won't it be out of date in a month?" fear. Your system evolves as fast as the tech does.

🏕️ Camp Claude Community
E
EllenNew drop: Claude just shipped a feature that changes how we do client reports. Here's the exact prompt 🔥
J
JessJust set up my morning briefing... I actually teared up a little 😍
M
MiaQuick q, how do you keep two clients' voices from bleeding into each other?
Is this you?

Who Camp Claude is for

This is for you if…

  • You're a service provider, creator or coach juggling clients, content, or both
  • You're drowning in admin that AI should already be handling
  • You've dabbled with AI but you've got no real system behind it
  • You want to build once and win the time back for months
  • You're ready to actually implement, not just watch and forget

It's not for you if…

  • You want a magic button that does everything with zero effort
  • You're after a quick prompt pack, not a full system
  • You want it all done for you, agency style
  • You're not willing to spend a few weeks building your foundation
  • You'd rather keep copy-pasting the same prompts forever
Before you ask

Your questions, answered

Do I need to already be using Claude?+
Nope. Camp Claude starts from "which plan do I choose" and builds from there. Total beginners and seasoned ChatGPT users are both right at home.
I'm not a social media manager. Is this still for me?+
Yes. It's built for service providers, creators and coaches of all kinds. The examples are marketing-flavoured because that's my world, but the system is yours to plug your own work into.
Is it live or self-paced?+
Fully self-paced. Watch, pause and build on your own schedule, with the private community there whenever you need support.
Do I need to know how to code?+
Not at all. Everything is no-code. If you can drag a file into a folder and follow along with a demo, you can do this.
What Claude plan do I need?+
At minimum the paid Pro plan, so you get the most out of the demos and don't hit limits mid-build. The free version won't cut it for what we make.
How much time will it take?+
You can build your foundation in a weekend, then layer on the rest over a few weeks. It's designed to fit around your client work, not add to the pile.
I already use ChatGPT. Why switch?+
Claude holds context better, follows detailed instructions and sounds far more human. Loads of students make the switch and never look back, and Camp Claude shows you how to move over properly.
How long do I get access?+
It's 12 months' access to the course and the private community. If you'd like to stay after that, there are really affordable options to extend and keep everything going.
I've tried AI and it was underwhelming. How is this different?+
That's usually a setup problem, not an AI problem. Camp Claude gives Claude your voice, your clients and your workflows, so it stops sounding generic and starts sounding like you.
What's your refund policy?+
Because it's digital and you get instant access to everything the moment you join, all sales are final.
One last thing

You can keep doing it all yourself. Or you can clone yourself and finally close the laptop.

A few weeks from now, your admin, your content and your client work could be running in the background, while you get your time, your evenings and your creative energy back. The client reports that used to eat three hours? They take me three minutes now. Here's the maths that makes it a no-brainer:

A part-time VA
$1,500+/month
  • Hiring, training & managing
  • Holidays, sick days & turnover
  • Costs you again every month
vs
Camp Claude
$997once
  • Builds a system you own forever
  • Works 24/7, never clocks off
  • Only gets better as you feed it
Grab your spot →
See you inside 🏕️ Ellen x

P.S. This entire page, the words, the design, the layout, was built with the exact Camp Claude system. Imagine what you'll build.