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Camp Claude is $197 USD. Once you're in, you've got access to the live trainings, the swipe file kit, the knowledge files, the bonus vault, and the Zoom Events hub for the duration of the event and the replays.

Due to the digital nature of this event, we have a strict no-refund policy. All sales are final.

Camp Claude runs across three days. The cadence is built so you can keep up without burning out — Day 1 is lighter (a focused win without overwhelm), Day 2 is the big skill-building day, and Day 3 is the full automations and workflows session.

You'll want to set aside at least 1 hour for the live class and 1 hour for implementation each day. If you're someone who wants to go deeper — building extra automations, creating more skills, or really expanding what you can do with Claude — block out an additional 2 hours on days 2 and 3, or set aside an extra day post-conference to catch up on implementation. The system is designed to keep building beyond the 3 days.

The live classes will run at 7AM, 9AM, and 11AM New Zealand time. We totally understand these times won't work for everyone — early mornings can be tough if you're in Australia or Singapore, and the later sessions may fall in the middle of the night for those in the UK. Every single live training is recorded instantly, and replays are available inside the Zoom Events hub. Replays will be left up for 4 weeks after Camp Claude, so you'll have plenty of time to catch up. That said, we do encourage you to watch each training on the day it goes live (or just a few hours later) — there are daily homework tasks and action steps, and staying on track each day will help you get the most out of the experience.

You don't have to attend live — the replays will be there for you. But attending live has such a great energy and it's absolutely worth trying to make at least one live session if you can. We do encourage you to complete the trainings within the week of Camp Claude so you can take full advantage of the community chat, the support desk, and the accountability that comes with doing it alongside everyone else.

Replays of all live sessions will be available inside the Zoom Events hub for 4 weeks after Camp Claude. You'll have plenty of time to rewatch the trainings and download every knowledge file and swipe file before access closes. For those who want to keep everything long-term, we'll have a lifetime access upgrade option that includes all of Ellen's Claude trainings plus any future updates and new trainings released — perfect if you want to keep building your AI system as Claude evolves.

Camp Claude is hosted on Zoom Events, which is a really cool hub that lets you attend live classes, follow the upcoming calendar, download your resources, chat with other attendees, and submit questions to the support desk. Whenever there's a live training, you simply hop into the Zoom Events hub, click on the session, and join — just like a regular Zoom meeting. You can have your camera on or off. Inside the hub you'll also find a vault of bonus trainings that go deeper into specific Claude topics, like setting up your brand kit in Claude Design.

We recommend at minimum the basic paid Claude subscription to take full advantage of everything we cover. Depending on how much you're planning to do each day — especially if you're testing, tweaking, and building lots of skills — you might find yourself wanting to upgrade to the Pro plan. Ellen herself has been on the Pro plan for the past two months because she's been doing so much building and was hitting her daily limits on the basic plan. The free version of Claude won't cut it for the live demos.

We strongly recommend downloading the Claude desktop version so you can take full advantage of everything we'll be covering — particularly the Cowork features. You don't need an actual desktop computer though — a laptop works perfectly fine. Claude desktop runs on both Mac and PC.

During the three days of Camp Claude, you'll have access to an open support channel inside the Zoom Events hub where you can ask questions, get help if you're stuck, and chat with other attendees as you build out your system. There will also be live Q&A at the end of each live training session, so you're never left with unanswered questions and you can keep moving forward with confidence.

Once the live conference officially ends, the support channel will close — but you'll still have full access to the replays and all your downloaded swipe files for 4 weeks after the event so you can keep building. The whole point of Camp Claude is that you walk away with a working AI system, not unanswered questions.

That's exactly what 99% of creators using AI are doing — and exactly why their content all sounds the same. Camp Claude is the opposite move. We don't teach you to use AI like a content factory. We teach you to make Claude sound like you — your voice, your opinions, your formatting, your hot takes.

The result is the opposite of generic: AI that amplifies what makes you irreplaceable. If you're worried about creative dilution, this camp is built for you.

No. Camp Claude is built for everyone — total newbies, ChatGPT users, people who've built custom GPTs and want to switch to Claude, and anyone who's felt overwhelmed by AI or hasn't had time to start. It's a welcoming space for all levels.

Absolutely yes. Camp Claude is built for service providers and freelancers more broadly — VAs, online business managers, copywriters, designers, podcast managers, course creators, coaches, and consultants will all get huge value. The 3-layer architecture works for any service-based business that juggles multiple clients or projects. The examples Ellen uses are SMM-flavoured because that's her background, but the system itself is industry-agnostic — you'll just plug in your own niche, your own methodology, and your own clients.

Camp Claude is built specifically for service providers — because we use AI differently. As a social media manager, you're managing multiple client accounts at once, and you need AI that can speak to each one without confusing brands, losing tone of voice, or requiring you to re-explain everything from scratch every single time.

There's a huge amount of thinking that's gone into just the structure alone — folder organisation, project organisation, how projects work with skills, how skills connect with your master files and organisational rules. Ellen spent a month testing, tweaking, and getting this exactly right for social media managers and service providers specifically.

Now she's handing you that structure. No testing. No trial and error. No formats that fail. You're getting the exact copy-and-paste setup — the files, the project organisation, the skills you need — all mapped out and ready to go. Zero overwhelm. And once it's in place, Ellen will show you how easy it is to personalise and build on it even further.

The free Brand Voice Guide is one focused piece of work — it teaches you how to interview Claude to capture your tone of voice, brand personality, and communication style. It's actually one of the exercises Camp Claude attendees go through as part of Day 1.

Camp Claude is the full system. Across three days, you'll be building custom Claude skills tailored to your business, setting up automations that run your client workflows in the background, and walking away with a swipe file kit packed with copy-paste templates, knowledge files, and skill builders straight from Ellen's own business. You'll also get the live training, support, and Q&A you need to confidently build your own custom skills and automations long after the event ends.

Think of the freebie as a single, valuable starter — and Camp Claude as the full operating system. If you've loved what you got from the free guide and you're ready to actually build out your AI workflows (not just learn what they look like), Camp Claude is where that happens.

Yes — this is one of the first automations Ellen built for herself and one of her favourites. You'll get a swipe file to duplicate her own ad briefing, including all the knowledge files, quirks, and coding behind it. Plus a bunch of other integrations and automations will be covered too.

Camp Claude comes with swipe files — these are files you upload into Claude to give it context and instructions, then input your own business info. Some take 5 minutes to set up, some around 30. Special Claude knowledge files will also be provided for copy-paste automations straight from Ellen's own business. There are 3 direct swipe files included, but the bigger goal is showing you limitless automations you can build yourself — including a custom skill builder so you can create your own tailored skills (which get better results than generic plugins or other people's skills).

There'll be a full tutorial — this is the Day 2 focus of Camp Claude. A custom skill builder kit is included to make it as easy as possible. Spoiler: you'll be shocked at how simple it is.

Claude has hundreds of integrations, and where there's no direct integration, tools like Zapier can act as a third-party connector. There are also great workarounds — for example, Ellen uses Rella (no direct Claude connection yet, though they're building it) by having Rella send data to her Gmail inbox, which Claude can then read and pull from.

Claude Code is amazing — Ellen has used it to build a custom lead inbox and custom-coded landing pages (including the Camp Claude one you're looking at right now!). But Camp Claude is focused on nailing the foundations first: brand voice, skills, and automations. Here's the truth about vibe coding — it's brilliant when there's a real gap, when no software exists for what you need, or when you need three platforms talking to each other in a unique way. But a lot of service providers are getting distracted by it.

Platforms like Rella, Metricool, Hootsuite, Planoly, and Later have huge developer teams who've spent thousands of dollars and years of expertise building their software. Your custom-coded version is going to be the knockoff. Instead, Camp Claude will show you how to make Claude integrate with the software you already love and get the same information presented to you powerfully — without the detour. One of the most valuable things Camp Claude will teach you is how to make empowered AI decisions and know what's actually going to help your business versus what's just a shiny object from the latest TikTok trend.

Both are AI tools, but Claude thinks differently. Claude is known for being more nuanced, better at following detailed instructions, and producing writing that sounds more natural and less robotic. Where Claude really shines for social media managers and service providers is in its ability to hold context really well, follow complex custom instructions, and build out skills and automations that are properly tailored to your business. A lot of people who've used ChatGPT for a while make the switch to Claude and never look back — and Camp Claude is the perfect place to make that transition properly.

Using Claude in chat is like having a really smart assistant you have to brief from scratch every single time. Cowork takes it to a completely different level. With Cowork, Claude runs in the background of your desktop, has access to your files, your apps, and your custom skills, and can carry out automations without you having to prompt it manually each time. Think of chat as having a conversation — Cowork is like having a trained team member who already knows your business, your tone, your workflows, and can just get on with things. If you've only been using the chat function, you've only scratched the surface of what Claude can do.

You could — a lot of what's provided are PDF knowledge files and swipe files that can technically be uploaded into any AI software to train it. However, Camp Claude is built around Claude specifically, and that's Ellen's strong personal recommendation. If you're on the fence, the next FAQ might help you decide.

Two reasons. First, performance. Claude is — in Ellen's opinion — the leader in this space right now. As a social media manager and service provider who's short on time, she's made a deliberate choice to invest her energy into the software she believes will reward that investment long-term. Claude is trending for a reason, and she truly believes its capabilities are a step ahead of every other AI tool available right now.

Second, ethics. Anthropic (the company behind Claude) has taken a clear stance on data privacy and made deliberate choices around how user data is handled — choices Ellen aligns with. Anthropic has also invested in more environmentally conscious approaches to housing their data infrastructure. At the end of the day, Ellen wants to pay for and use an AI that she trusts and that aligns with her values. But even setting ethics aside entirely, she'd still choose Claude — because she thinks it's simply the best.