DISHING UP INSTAGRAM

The Strategic Instagram Group Coaching Program

Screw the hacks. Screw all the conflicting advice from gurus on your feed. It's time to put a stop to that paralysing feeling of overwhelm. Say goodbye to "doom scrolling" and obsessing over the latest algorithm "update" and say hello to clarity and FUN.

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TURN YOUR PERSONAL BRAND INTO A MONEY MAGNET THAT ATTRACTS CONSISTENT CLIENTS AND SALES WITH EASE.

ANY OF THIS SOUND FAMILIAR?

 

"I'M TALKING TO CRICKETS"


Content falling flat? Reels views plateauing? Or maybe you're getting eyeballs but no followers? It's time for a new strategy baby. 

OVERWHELMED AND OVER IT!


You don't have time to post because hello, we're business owners, we're busy! You're overthinking what to post and one reel takes three hours to edit. Posting consistently feels out of reach at this point.

CONFUSED BY ALL THE CONFLICTING ADVICE?


I don't blame you. I get whiplash scrolling through my feed these days with every creator preaching some new "hack" or "secret" formula to going viral - each one contradicting the last.

IMAGINE IF…

DAILY SALES FROM INSTAGRAM BECAME YOUR NEW NORM


No, it doesn't mean posting everyday or having to jump on every trend that pops up. You can make sales and do it your way. It gets to be easy.

YOUR DIRECT MESSAGES ARE BLOWING UP...


...with dreamy aligned clients because your content just speaks to them and does all the selling for you. That community you've built? It's a game changer for achieving your biz goals.

YOU ARE MORE CONFIDENT THAN EVER


Talking on camera? We got this. Showing up on stories? Easy. You're in-depth understanding of your audience means you know exactly what they want to hear.

⇢ HERE'S THE DEAL: THIS IS ALL WITHIN REACH! ⇠

“I just watched module one and WOW. So much valuable knowledge about Instagram strategy and this will help so many people!”

- GYPSY, BETA STUDENT

        

introducing
DISHING UP INSTAGRAM

Work with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.

I’ll be covering my exact techniques I’ve used to grow my personal Instagram to 12k followers - and more importantly, an account that’s helped me generate over half a million dollars in sales.

You'll get access to 4 pre-recorded video modules packed with high level strategy to help you find ultimate clarity with your Instagram. PLUS weekly live group calls to deepen your learning and a 24/7 private slack channel with me and the other students to stay accountable.

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Building your strategy

How to do effective audience research

Pain point marketing

Psychological triggers

Creating a social media funnel

Content pillars & content types

Examples strategies

Creating a magnetic profile

Making the best first impression that gets people pressing that follow button

Utilising highlights to funnel your offers

What to create for your pinned posts

Content that converts

Storytelling and unlocking "you"

Your visual brand: photos, graphics and reels

Your written brand: the power of captions

Creating a content calendar and organisational system that works

Scaling up!

Instagram stories

Direct message strategy

Automations

Tracking analytics

Advanced growth strategies

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WHAT'S NOT TO LOVE?

PERSONALISED SUPPORT


No more generic one-size-fits all self study course. Get personalised feedback, support and accountability. 

TWO MONTHS TOGETHER!


This is not a quick fix. We're building strategies that last. You'll get to know everyone in the group as we meet weekly on Zoom for 8 weeks.

EMPOWERING YOU


I'm here to push you out of your comfort zones and get you to a place you never thought possible. Working with a coach who's been through it all will not only help accelerate results, but also empower you to be your own thought leader in your niche.

WHO IS THIS PROGRAM FOR?

⇨ Coaches, creators, graphic designers, photographers, social media managers and more!

⇨ Any service based biz ready to start utilising the power of their personal brand

⇨ The go-getters who are ready to get in front of the camera (even if it makes them a little nervous!)

⇨ The creators and entrepreneurs who are tired of all the conflicting Instagram advice out there and ready to focus on what really works.

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Seeing how you do your IG strategy for yourself and create your competitive analyses for other creators in your industry~ it was super insightful to see that you've done so much analysis of your strategy and other strategies in your space!.”

- CHRISTINE 

    

Heck yes!
BONUSES

Free course: Gram Cam

You'll get access to my reels and photography course, Gram Cam (valued at $299). This course will help improve your technical skills when it comes to filming and editing content with in-depth tutorials.

Pay in full bonus: Private 1:1 call with me

If you select the Pay in Full option, you'll get a free 1:1 private coaching call with me to help deep dive into your Instagram together over Zoom.

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BY THE END OF THE 8 WEEKS,
YOU'LL BE ABLE TO:


POST CONSISTENT CONTENT THAT FOCUSES ON COMMUNITY AND CONVERSIONS


FEEL ORGANISED WITH THE RIGHT STRATEGY AND CONTENT SYSTEMS IN PLACE


FEEL IN CONTROL OF YOUR CONTENT AND STEP AWAY FROM BEING AN ALGORITHM SLAVE


UNDERSTAND HOW TO SELL YOUR SERVICES WITH EASE


NOW ENROLLING THE FIRST COHORT! IT ALL STARTS APRIL 22ND.

Payment Plan

$470 usd

$640

  • 8 weeks of group coaching with Ellen starting the week of April 22nd
  • 8x live group calls
  • 4 pre recorded video modules 
  • Private slack support channel
  • 4 week posting challenge with weekly prompts from Ellen
  • Free bonus course Gram Cam
3 Payments of $470

Pay in Full

$1400 usd

$1900

  • 8 weeks of group coaching with Ellen starting the week of April 22nd
  • 8x live group calls
  • 4 pre recorded video modules 
  • Private slack support channel
  • 4 week posting challenge with weekly prompts from Ellen
  • Free bonus course Gram Cam
  • PIF bonus: 1:1 coaching call with Ellen
1 Payment of $1400

      

                                                        

MEET YOUR COACH

HEY I'M ELLEN! 

LET'S DO THIS THING!

I’m a six-figure social media strategist and coach. What does that really mean? I’m basically your Instagram fairy godmother. 

I help brands and solopreneurs build their online empires with intentional and strategic social media management. To date, I’ve worked with 100+ clients and students and have loved every moment of it. 

I started my business in 2019 on the side of my full time job as a journalist. After just 10 months of side hustling, I managed to match my corporate income and quit to go all-in on my business.

BUT it wasn't always sunshine and rainbows...

I NEGLECTED MY INSTAGRAM PAGE FOR A LONG TIME. 🥴

As a social media manager, I KNEW how important it was to post on Instagram. But creating content for my business always fell to the bottom of the to-do list.

I had clients to look after and a business to run. I posted bits of content whenever I had the time. What I didn't realise at the time was I was adopting a "documentation" style strategy by simply sharing what I was doing.

I tried starting the professional "business account". It had a logo. Everything was very formal. It showcased the agency, not me.

And guess what? That account flopped.

It was my personal account where I was simply documenting my journey that started to blow up.

Unknowingly I hadn't started to build a wildly profitable asset for my business: a personal brand.

That was where the magic started to happen. Suddenly I was getting more enquiries than I could manage on my own and I started hiring contractors to help.

I had clients I was charging over $1k a month to, despite only being full time in my business for less than a year.

I DIDN'T GO VIRAL OVERNIGHT, IT'S TAKEN ME YEARS TO PASS 10K FOLLOWERS. 💣

But the slow and steady growth gave me a highlight engaged audience who actually wanted to work with me.

Fast forward to today and my business has generated well over half a million dollars in sales, $250k USD from digital products alone. 

This program is for you if...

You're ready to put in the work

You've got an offer but unsure how to show up and sell on Instagram

You've got 3+ hours a week to attend classes, watch video lessons and implement your homework. 

This program is not for you if...

You're a product based business.

You don't want to be in front of the camera at all

You're looking for a quick fix or only care about going viral on Instagram

FREQUENTLY ASKED QUESTIONS

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