The Instagram Strategy Playbook
Step into a new era of Instagram strategy: Foundational, psychology-led and AI-supported.
No more posting and praying. No more chasing trends. Just the strategy I've used to grow (and more importantly SELL) on Instagram for the last decade, finally pulled into one resource.
Get the complete 50+ page Strategy Playbook + a structured AI Knowledge File that drops the whole strategy into ChatGPT, Claude, Gemini, or your AI of choice. So you stop overthinking your content and start posting with real intention.
What's inside...
✔ Set Up to Win · Profile Optimisation - The six profile elements that have to be working before you post another thing.
✔ How the Algorithm Actually Works - The two things Instagram is actually measuring + the myths to ignore once and for all.
✔ Strategy First · Niche & Audience - The three audience questions to answer in writing. How to get uncomfortably specific about emotional pain.
✔ The Content Funnel - The audit that diagnoses why your account is plateauing in under 10 minutes.
✔ The 7 Posts That Move People ⭐ - The framework behind every revenue-driving post I've ever made. Mirror, Confession, Reframe, Receipt, Walkthrough, Permission Slip, Stake. Cheat sheet included.
✔ Storytelling Craft - The newsworthiness filter borrowed from my journalism training + the 5 zoom-in techniques that fix flat content overnight.
✔ The 7-Day Implementation Sprint - Seven days, seven actions. By Sunday your account is posting from strategy, not instinct.
+ The AI Knowledge File to copy and drop into ChatGPT, Claude, Gemini, or any AI tool.
🤖 The bit nobody else is shipping.
This isn't just a PDF you read once and shelf.
The second file you're getting is a structured .md AI Knowledge File built specifically for AI tools. Drop it into your AI of choice and that AI now knows my entire Instagram strategy.
✅ Build a custom Instagram skill inside Claude (the move 👀)
✅ Upload it into a ChatGPT Project
✅ Add it as a Gemini Gem
✅ Anywhere else that lets you upload a context file
Hey, I'm Ellen 👋
I started my marketing agency, Dishing Up Digital, in 2019 with no roadmap and a stubborn belief that Instagram could be more than a vanity-metric leaderboard.
A decade later, I've worked with hundreds of clients all across the world, trained 1,000+ SMMs inside my programs and built a community of 80k+. The frameworks inside this Playbook are what I've been quietly running on my own account, teaching inside my flagship programme, and reverse-engineering for the better part of 10 years.
The PDF is yours to read like a book. Save it. Screenshot the cheat sheets. Print it (there's an ink-saving version included). The .md file is yours to upload into any AI you already use. Both yours forever, including any updates I push in future.
